Inside the first half in this year, there is a lot of
SEO-Related news released from Google. Google has pushed out there many new
algorithms, made many changes on the search result interfaces, reprimanded many
websites in addition to tactics, as well as sent out many warnings in relation
to upcoming penalties or perhaps actions.
All in this was covered detailed on our brother site,
Search Serps Land, but a recap is to ensure that our Marketing Area readers.
Below, I am going to summarize the changes to be able of
Google’s Panda criteria, Penguin algorithm, along with algorithm updates in
addition to launches. I will then discuss many of the manual actions taken and
then some of Google’s safety measures and statements.
Google Panda Algorithm
Google’s Panda criteria launched in February 2011 and
possesses since been over the rest the minds connected with webmasters and
SEOs. Previously six months, we learned lots about Panda. Google recently
started to roll out Panda updates over a 10 day period and promised to never
give us confirmations connected with Panda updates in the years ahead. Below
are many of the stories we covered in past times six months with this content
hungry criteria.
1.
Google’s Panda Dance: Matt Cutts Confirms Panda
Rolls Out Monthly Over 10 Of 30 Days
2.
Google Panda Update 25 Seems To Have Hit
3.
Google: We’re Unlikely To Confirm Current Or
Future Panda Updates
4.
Google: Panda To Be Integrated Into The Search
Algorithm (Panda Ever flux)
5.
Google Panda Update Version #24; 1.2% Of Search
Queries Impacted
6.
Official: It’s Google Panda Update 23, Impacting
~1.3% Of Queries
Google Penguin Algorithm
Google’s Penguin algorithm launched in April 2012, and
even though Panda looked carefully at content, Penguin went following links
pointing to some page. While Panda’s algorithm impacted an increased percentage
of the search engine results, i. e., 12%, the Penguin update was probably felt
additional by SEOs, but only affected about 3% on the search results. We
counted four updates on the algorithm since the launch, but throughout 2013,
Google significantly updated the algorithm calling it Penguin model 2. 0.
The previous updates happened as such:
1.
Penguin 1 on April 24, 2012 (impacting ~3.1% of
queries)
2.
Penguin 2 on May 26, 2012 (impacting less than
0.1%)
3.
Penguin 3 on October 5, 2012 (impacting ~0.3% of
queries)
4.
Penguin 4 on May 22, 2013 (impacting 2.3% of
queries)
Other Google Algorithm Updates/Launches
Outside the big guns, Penguin and also Panda, we had a
number of other algorithm and starts from Google during the past six months.
From the PayDay loan formula, to mobile internet site speed and website
clustering – Google has been busy working upon improving their relevancy and
combating spammers. Areas of the major changes towards the algorithm during the
past six months.
1.
Google Payday Loan Algorithm: Google Search
Algorithm Update to Target Spammy Queries
2.
Google: Site Speed Penalty Coming To Mobile Web
Sites
3.
Google Update Underway: But for Payday Or Panda?
4.
If That Was A Google Update You Felt, Google’s
Not Confirming It
5.
Google’s Matt Cutts: Domain Clustering to Change
Again; Fewer Results From Same Domain
Google’s Manual Actions
Algorithms, such as those mentioned previously, impact a
greater base of websites, but Google also has an army associated with search
quality experts that patrol the net to find websites manipulating their google
search and getting with the algorithm. There is a difference between protocol
and manual charges, and below are a few of the manual actions Google has
brought or promised draw in the past 6 months. Some of these impacted huge
brand names, while others affected specific industries or perhaps techniques.
1.
Google To Take Action Against Fake Search
Results Injected Into Browser History
2.
After Penalizing Interflora & UK Newspapers,
Google Warns Against Advertorials
3.
Google Zaps Another Link Network, ‘Several
Thousand’ Link Sellers Hit
4.
“Text Link Ads” Was Latest Hit By Google’s
Actions Against Link Sellers
5.
Did Google Just Penalize Another Link Network?
SAPE Links
6.
Link Seller Linking To You? Google Says You
Won’t Benefit From It.
7.
Interflora Gets Its Google Rankings Back, 11
Days After Penalty
8.
Google Dishes Out Page Rank Penalties To UK
Newspaper Web Sites For Selling Links
Google SEO Advice & Statements
Google has commonly given advice to the webmaster and SEO
community over the years. Some of these come in the form of videos, blog posts
and messages conveyed at search conferences. Below is a list of some of the
more important tips and words of advice from Google in the past six months.
1.
Google’s Matt Cutts: Stock Images Do Not Impact
Search Engine Rankings
2.
Links From Press Releases Do Have Ranking
Benefit Despite What Google Says
3.
Google’s Cutts: We Don’t Ban Sites Critical Of
Google, But Here Is Why We Do Penalize Sites…
4.
Google: Guest Blogging For Links? You Better No
follow Those Links
5.
Google: Page Rank Dilution Through A 301
Redirect Is A Myth
6.
Google’s Matt Cutts: Holding A Patent Doesn’t
Mean We Use That Patent In Search Quality
7.
Q&A With Google’s Matt Cutts On What To Do
If You Get A Manual Penalty
8.
The Top Five SEO Mistakes According To Google’s
Matt Cutts
9.
Google: Adding Too Many Pages Too Quickly May
Flag A Site To Be Reviewed Manually
10.
Google’s Matt Cutts: Don’t Be The Sucker That
Buys The Spammy Domain
11.
Google Publishes Its Search Quality Rating
Guidelines For First Time
